Why Natural Fibre Clothing

Here at Paul James, we use only the purest, 100% natural fibre yarns in our luxury knitwear. Evolved over thousands of years, our yarns are natures performance fabrics. Breathable, made to last and offering incredible wicking properties, the intelligent yarns we use only stands to push our knitwear to the highest level of comfort and credibility.
We’re passionate about helping our customers make the move from man-made fibres to 100% sustainable, natural ones and how making small adjustments to their wardrobe will change the way they feel in their clothing and how natural fibres benefit the environment.
Water repellent and durable, natural fibres are significantly safer than manmade ones and the renewable and recyclable nature means that customers can feel confident in the knowledge that their jumper will biodegrade over time.
Unlike synthetic fibres, natural ones have an incredible handle and lustre which allows dyes to be bright and bold without appearing artificial and surface textures are incredibly warm and cosy.
Our yarns are sourced from the world’s finest spinners with decades of knowledge and skill running throughout and guaranteeing a foundation of luxury and heritage within our natural fibre knitwear.
Whilst initially more of an investment, natural fibres come with a set of qualities that guarantee the life span of your knitwear through minimal washing required, easily repaired and rejuvenated fibres and organic ‘bounce back’ characteristics that mean your sweater will hold its shape and retain that new jumper feel for longer.
 Made in England 100% Natural Fibre Luxury Knitwear


Merino Wool

Ultra-soft, breathable and temperature regulating, merino wool is often referred to as the most intelligent natural fibre available on the market.

We source our chunky merino from Peru and our extra fine merino is supplied by industry favourites Zegna Baruffa (Est. 1850) and Lanerossi (Est. 1817).

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Cotton is a famously lightweight and breathable yarn which makes it perfect for knitting into contemporary, everyday garments that require low intensity upkeep and maintenance.

Our cotton knitwear is manufactured in our India based, family-run factory and using Indian cotton spinners we’re able to track the journey the yarn takes  and quality control throughout.

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Uber-soft, temperature regulating and breathable, our English spun lambswool will provide you with all the warmth of a chunky jumper, minus the additional weight.

We source the lambswool yarn used across our collections from industry experts Z. Hinchliffe & Sons (Est. 1766).

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British Wool

A famously hardwearing and durable yarn, British wool is perfect for knitting into robust, outdoor ready knitwear that will last a lifetime.

All of our British wool is certified by the British wool board (Est. 1950).

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Only the longest, finest fibres are selected when processing cashmere which results in an ultra-soft, luxury knit that will continue to get softer overtime.

We source our cashmere yarn from long time industry favourites Todd & Duncan (Est. 1867).

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Three times warmer than sheep’s wool, alpaca is the perfect yarn for crafting cosy, luxury socks that will regulate the temperature of your feet and have a low intensity wash care process.

We source our Alpaca yarn from the Andes in Peru and our socks are all hand linked in Leicestershire, England.

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Supima Cotton

Sustainable, resilient and ultra-soft, using Supima cotton within our collections allows us to craft lightweight wardrobe staples that won’t require consistent hard washing.

All of our Supima cotton is ASA (American Supima Association) approved.

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