If you're unfamiliar with it, Fashion Revolution Week is an annual event surrounding the 24th of April. In 2013 Rana Plaza, a building in Bangladesh, collapsed, resulting in thousands of deaths and injuries. The building housed several garment factories, employing approximately 5000 people. The disaster was the fourth largest industrial disaster in history. The people in this building were manufacturing clothing for many of the biggest global fashion brands.
Since we were founded in 1976, we've been firm believers in doing the right thing. However, in an industry that is rife with unethical practices, slave labour and environmentally destructive processes, we believe it's essential for us to constantly share our commitment to providing safe working conditions for everyone working in our supply chain and the conscious steps that we are taking to minimise our impact on the environment.
We design and manufacture each piece of our knitwear at our family-owned factories in Leicestershire, United Kingdom and Navsari, India. You can trace each of our knits from yarn to finished item, and we're always happy to share this with our customers. We want you to be reassured that if you ever wanted to ask us, 'who made my clothes?' we're more than happy to give you insight into whether the piece came from our Indian or British factory, and more information about the team who designed and made your knitwear. We use industry-leading technology, and the designers, programmers and technicians who collaborate to create each piece of our knitwear are highly skilled workers.
By designing and manufacturing all of our knitwear in our own factories, we cut out expensive intermediaries. This means that we not only ensure that everyone who works for us is paid a fair wage, we can also price our knitwear fairly for our customers. We source our yarns from the finest global suppliers, travelling to Italy for the softest merino wools from Vincenza, to Peruvian co-operatives for our chunky merino, India for our cotton, Scotland for our cashmere and Yorkshire for our British Lambswool.
We work solely with natural yarns, which are made from plant or animal fibres. These are more sustainable as they come from a reusable source instead of being manufactured using crude oil. Plant and animal fibres are also biodegradable, which means that they will naturally degrade over time, causing less harm to the environment when discarded than synthetic fibres. Evolved over thousands of years, these fibres are nature's performance fabrics. They provide a range of different properties, from moisture-wicking and thermo-regulating to breathability, which benefits the wearer.
We know that for many customers it's important that they brands they purchase from reflect their own values and beliefs. Investing in a piece of our knitwear, is an investment in ethical fashion that is responsibly made and designed to stand the test of time.